From the monthly archives:

October 2008

Joe, cousin of Joe the Plumber and Joe Six-Pack, is a senior vice president for a supply chain consulting firm. He has 20 years of experience in the industry and, with those that know him, is widely regarded as a top expert and practitioner in his field. On Monday, his assistant told him that his business development team had set up two sales meetings for him for the week, one on Tuesday and one on Wednesday.

Joe’s meeting on Tuesday was with Joyce, the vice president of operations at a large commercial shipping company, and was set up by Audrey, one of his company’s top business developers. Here’s how the meeting went:

Joe: Nice to meet you Joyce. I’m glad to be here.

Joyce: Nice to have you here. Over the last several years it’s been great getting to know about you and your firm. I’ve read your white paper on emerging supply chain management technologies as well as listened to you deliver a webinar on strategies for global sourcing in my industry.

Joe: That’s great to hear. I hope you enjoyed the presentation. Might I ask, how did you hear about the webinar?

Joyce: Well, I have been meaning to come to one of your events for a long time, ever since Audrey called me back four years ago to introduce you all. She mentioned that she’d put me on your company’s communications list.

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