Twitter, blogs, LinkedIn, and Facebook have marketers abuzz. The tools can generate exposure for their firms, increase website traffic, and result in new business partnerships, but marketers still don’t know how to best use them.
In this podcast, Michael Stelzner, who just published the Social Media Marketing Industry Report, discusses how marketers can tell if social media is paying off, what they should think about before diving in, how much time they should invest in it, and much more.
(Time: 11:09)
RainToday.com’s Podcast “Marketing & Selling Professional Services” is produced by the Wellesley Hills Group.
Since trial and error are the norm when it comes to learning how to be a rainmaker, the learning curve is long and steep, and often filled with anxiety and pain. This leads us to ask the questions, “Is it possible to shorten the learning curve when it comes to selling professional services? Is it possible to make selling itself feel less ’salesy’? Can we increase the level of success of the seller?” The answers (as you may have guessed) are yes, yes, and yes.
We at Wellesley Hills Group have worked not only to provide a process for selling professional services, but to improve the process of learning to become a rainmaker with methodologies like RAIN SellingSM.
In an economic downturn many service firm leaders turn to marketing, and specifically brand building efforts, as the first place to cut. When in fact, your brand building activities (when done right) are the ones that can help generate leads, relationships, and trust—all key ingredients to winning new clients both in boom and in gloom.
Listen as we talk about building up your brand in a downturn with Mike Schultz, the publisher of RainToday.com, president of Wellesley Hills Group, and co-author of the forthcoming book Professional Services Marketing. Specifically, we’re going to revisit a Q&A session I had with Mike in a recent RainToday.com webinar.
(Time: 11:40)
RainToday.com’s Podcast “Marketing & Selling Professional Services” is produced by the Wellesley Hills Group.
Where does a professional services practitioner, marketer, or salesperson start with all the social media out there? The choices can be overwhelming and many people choose to ignore the social media landscape altogether.
In this podcast, we talk with Paul Dunay, author of the forthcoming book FaceBook Marketing for Dummies, and discuss what social networking is worthwhile and how to have a blog and content that is relevant.
(Time: 08:53)
RainToday.com’s Podcast “Marketing & Selling Professional Services” is produced by the Wellesley Hills Group.
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