From the monthly archives:

May 2009

New Swiss Army Knife for Services Marketing

by Mike Schultz on May 29, 2009

Marketer extraordinaire Paul Dunay noted to me recently that a blog is the Swiss Army Knife of social media. I happen to be a Swiss Army Knife fan, and I have a bunch at home. There’s the little one I used to have on my key chain. The all purpose knife is in the top drawer in the kitchen. And the mega, gaudy, way-too-many-things-on-it knife is in my tackle box. Different knives for different times and different needs.

I’ve been blogging regularly since January 2007. In recent months, it’s become evident that I needed a new knife with more tools. Since we at Wellesley Hills Group launched the original blog:

Sad to see the old one go, but we’re shelving the previous blog for a newer, shinier blog with more bells and whistles, that will best help us share this ever increasing volume of content with you.

Here it is. Welcome to our new toy. We hope you enjoy it as much as I’m sure we will.

As of today, the Services Marketing Blog is functional. As far as we know, it all works. But as anyone who has moved into a new house knows, while we’re officially at this address now and are receiving guests, we haven’t decorated yet. Soon we’ll be adding on various features and functionality to make the user experience as worthwhile as possible.

And we’d like you’re help. What do you think? What would you like to see added on? What would make the Services Marketing Blog as valuable a resource to you as it can be?

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Advice For Keeping Clients Loyal

by Mike Schultz on May 26, 2009

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Generating business from current clients is much easier, and usually more profitable than generating business from new clients. No news there. Since the economy took it’s turn for the worse, focusing on keeping your current clients loyal has become a common refrain.

Along with a number of other industry experts, I was asked the question, “What’s the one thing you should do to keep your clients loyal?” for the new RainToday.com e-book The One Piece of Advice You Need to Earn Your Clients’ Loyalty. You could build a case for building trust. You could build a case for delivering exceptional value. You could build a case for, become essential to the client. And so on. While I think all of these are good pieces of advice, the first questions you have to ask yourself are, “Why do they buy from you in the first place,” and “Why don’t they buy it from someone else?”

That’s the focus of my article Keeping Your Clients Loyal – Nine Questions You Need Answered. You can read it, as well as articles by Andrew Sobel, Jill Konrath, Michael McLaughlin, Larry Bodine, and a number of others, by downloading your copy here.

And I’m curious to know, what is your thinking on the one piece of advice service providers must heed to keep their clients loyal?

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