http://www.servicesmarketingblog.com Professional Services Leadership, Marketing & Rainmaking Wed, 21 Jul 2010 11:11:54 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.servicesmarketingblog.com/6-keys-to-a-terrible-professional-services-marketing-strategy/comment-page-1#comment-10626 erin vancellette Wed, 05 May 2010 19:29:42 +0000 http://servicesmarketingblog.com/?page_id=63#comment-10626 No comments on this article...really? Ahhhhhh - silence - the undeniable admission of guilt. This is such an accurate explanation of why we see marketing plans fail in the world of both big and small business. And, this has been the strategy to fail regardless of the world's economic condition. (just want to shoot down the "because of the economy" excuse well in advance of my ears bleeding from hearing it AGAIN). It's so important for us as professional sales and marketing people to have the confidence to stop the cycle. Doing so may be risky and may take more work on your part, but, the end result will more than pay off. No comments on this article…really? Ahhhhhh – silence – the undeniable admission of guilt. This is such an accurate explanation of why we see marketing plans fail in the world of both big and small business. And, this has been the strategy to fail regardless of the world’s economic condition. (just want to shoot down the “because of the economy” excuse well in advance of my ears bleeding from hearing it AGAIN). It’s so important for us as professional sales and marketing people to have the confidence to stop the cycle. Doing so may be risky and may take more work on your part, but, the end result will more than pay off.

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