Among the fastest-growing private U.S. companies that are using social media, the results are in—social media works. Not only are these companies listed on the Inc. 500 using social media as a key part of their marketing strategy, but it’s working for them.
The overwhelming response from those using social media, when asked whether it has been successful for their business is “Yes.” In the research conducted by the Center for Marketing Research, UMass Dartmouth, Twitter users reported an 82% success rate while every other tool studied enjoyed at least an 87% success level.
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