In this episode, we look at whether buyers of professional services plan to increase or decrease their spending. The data from our How Client Buy: 2009 research report shows the news isn’t good for nearly every kind of firm out there.
Our research does show an upside though. As Mike Schultz, president of Wellesley Hills Group and publisher of RainToday.com, explains, the majority of professional services buyers are not loyal to their current firm and are willing to switch providers.
Listen to learn what spending looks like in your industry and what you can do to begin making your competitors’ clients your own:
(Length: 8:05)
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Click here to learn more about RainToday’s latest research report How Client’s Buy: 2009.
RainToday.com’s Podcast “Marketing & Selling Professional Services” is produced by the Wellesley Hills Group.
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