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	<description>Professional Services Leadership, Marketing &#38; Rainmaking</description>
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		<title>Rainmaking and Recovery from the Recession</title>
		<link>http://www.servicesmarketingblog.com/rainmaking-and-recovery-from-the-recession</link>
		<comments>http://www.servicesmarketingblog.com/rainmaking-and-recovery-from-the-recession#comments</comments>
		<pubDate>Fri, 23 Apr 2010 13:54:46 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Firm Management and Growth]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>
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		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1913</guid>
		<description><![CDATA[For a few years now, professional services firms have felt the crunch of the economy and held on tight. You’ve heard the horror stories and experienced the pain. Time to move on. If you want to stop playing defense and start playing offense, if you think it&#8217;s time to take advantage of the opportunities to [...]]]></description>
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		<title>Selling Ideas with Pictures</title>
		<link>http://www.servicesmarketingblog.com/selling-ideas-with-pictures</link>
		<comments>http://www.servicesmarketingblog.com/selling-ideas-with-pictures#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:11:23 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1447</guid>
		<description><![CDATA[Ask a professional service provider about the difference she makes for her clients and you might just hear something like this, &#8220;I help my clients first see, and then achieve, better futures.&#8221; If a professional says this, they&#8217;re right that the concept of creating a vision of a new future is powerful. So powerful that we [...]]]></description>
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		<title>The Reality of Selling Professional Services</title>
		<link>http://www.servicesmarketingblog.com/the-reality-of-selling-professional-services</link>
		<comments>http://www.servicesmarketingblog.com/the-reality-of-selling-professional-services#comments</comments>
		<pubDate>Wed, 16 Sep 2009 14:06:25 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1359</guid>
		<description><![CDATA[Service professionals know everything they need to sell their services. It&#8217;s how they organize that information and how they approach prospective clients that determines whether or not they make the sale. Michael McLaughlin, author of Winning the Professional Services Sale, talks about how services professionals can convert a sales lead into a paying client. By [...]]]></description>
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		<title>Turn Your Marketing Into Internet Sensations</title>
		<link>http://www.servicesmarketingblog.com/turn-your-marketing-into-internet-sensations</link>
		<comments>http://www.servicesmarketingblog.com/turn-your-marketing-into-internet-sensations#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:02:02 +0000</pubDate>
		<dc:creator>John E. Doerr</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1320</guid>
		<description><![CDATA[In this podcast, David Meerman Scott talks with Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, about what he calls World Wide Raves. Also the title of his book, Meerman describes World Wide Raves as online content that gets people talking, blogging, tweeting, and downloading. Listen to this podcast to learn how [...]]]></description>
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		<title>How to Save a Difficult Client Relationship</title>
		<link>http://www.servicesmarketingblog.com/how-to-save-a-difficult-client-relationship</link>
		<comments>http://www.servicesmarketingblog.com/how-to-save-a-difficult-client-relationship#comments</comments>
		<pubDate>Fri, 21 Aug 2009 19:04:42 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1269</guid>
		<description><![CDATA[Chances are you&#8217;ve had difficult client relationships. Communication stops, the client doesn&#8217;t give you what you need, and you don&#8217;t get the results you want. Before you throw in the towel, you should make every effort to resolve the problems and get the relationship back on track. In this podcast, Andrea Howe, founder of BossaNova [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Expand Your Consulting Services Into Global Markets</title>
		<link>http://www.servicesmarketingblog.com/how-to-expand-your-consulting-services-into-global-markets</link>
		<comments>http://www.servicesmarketingblog.com/how-to-expand-your-consulting-services-into-global-markets#comments</comments>
		<pubDate>Tue, 11 Aug 2009 21:13:42 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1178</guid>
		<description><![CDATA[Opportunities are abundant to expand your consulting services into global markets, as there are many industries that are doing well despite the depressed economy. And according to famed consultants Alan Weiss and Omar Khan, technology makes it so that you don&#8217;t need a physical presence. Weiss and Khan, authors of The Global Consultant: How to Make [...]]]></description>
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		<title>Strategies That Stick: What It Takes for Firms to Embrace and Execute a Marketing Plan</title>
		<link>http://www.servicesmarketingblog.com/strategies-that-stick-what-it-takes-for-firms-to-embrace-and-execute-a-marketing-plan-an-interview-with-john-doerr</link>
		<comments>http://www.servicesmarketingblog.com/strategies-that-stick-what-it-takes-for-firms-to-embrace-and-execute-a-marketing-plan-an-interview-with-john-doerr#comments</comments>
		<pubDate>Thu, 30 Jul 2009 16:41:18 +0000</pubDate>
		<dc:creator>John E. Doerr</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1127</guid>
		<description><![CDATA[Oftentimes in professional services firms, marketing plans are created and never completely implemented. Or, when they are implemented but not given enough time to show results, the firm views the campaign as unsuccessful. John Doerr, president of Wellesley Hills Group, founder of RainToday.com, and co-author of Professional Services Marketing, explains what it takes for firms to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tips For Creating a Social Media Marketing Strategy for Your Firm</title>
		<link>http://www.servicesmarketingblog.com/tips-for-creating-a-social-media-marketing-strategy-for-your-firm</link>
		<comments>http://www.servicesmarketingblog.com/tips-for-creating-a-social-media-marketing-strategy-for-your-firm#comments</comments>
		<pubDate>Tue, 07 Jul 2009 14:20:17 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1006</guid>
		<description><![CDATA[Many professional services firms see their competition winning new business by blogging, connecting on social networks, and launching podcasts and online videos. And they want to know, &#8220;How can I do the same?&#8221; Dana VanDen Heuvel, founder of the Marketing Savant Group, explains how firms can create a social media marketing strategy. Topics he addresses [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/tips-for-creating-a-social-media-marketing-strategy-for-your-firm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Tips for Marketing on LinkedIn Without Upsetting Your Prospects</title>
		<link>http://www.servicesmarketingblog.com/tips-for-marketing-on-linkedin-without-upsetting-your-prospects</link>
		<comments>http://www.servicesmarketingblog.com/tips-for-marketing-on-linkedin-without-upsetting-your-prospects#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:22:29 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=974</guid>
		<description><![CDATA[Millions of business professionals have a profile on LinkedIn and LinkedIn is consistently ranked as one of the top social networking websites out there. So, how does a marketer tactfully and effectively use this resource? Jason Alba, author of I&#8217;m on LinkedIn &#8212; Now What? and the DVD LinkedIn for Job Seekers, explains the finer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating Remarkable Things at Your Firm</title>
		<link>http://www.servicesmarketingblog.com/creating-remarkable-things-at-your-firm</link>
		<comments>http://www.servicesmarketingblog.com/creating-remarkable-things-at-your-firm#comments</comments>
		<pubDate>Wed, 24 Jun 2009 16:00:23 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=904</guid>
		<description><![CDATA[The strategies for marketing and selling for professional services firms aren&#8217;t that complicated. But getting the leaders together and choosing a strategy often is. In this podcast we look at what leaders can do to make change happen at their firms with Dr. John Kotter, professor of leadership at Harvard Business School and author of New [...]]]></description>
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