<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Services Marketing Blog &#187; Thought Leadership</title>
	<atom:link href="http://www.servicesmarketingblog.com/category/thought-leadership/feed" rel="self" type="application/rss+xml" />
	<link>http://www.servicesmarketingblog.com</link>
	<description>Professional Services Leadership, Marketing &#38; Rainmaking</description>
	<lastBuildDate>Thu, 18 Nov 2010 22:18:38 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Do Decisions Makers Search Online Or Not?</title>
		<link>http://www.servicesmarketingblog.com/do-decision-makers-search-online-or-not</link>
		<comments>http://www.servicesmarketingblog.com/do-decision-makers-search-online-or-not#comments</comments>
		<pubDate>Wed, 16 Jun 2010 12:30:44 +0000</pubDate>
		<dc:creator>Mike Schultz and Michelle Davidson</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=2375</guid>
		<description><![CDATA[We&#8217;re always trying to get in front of the decision maker, many of whom are C-level executives. I don’t know about you, but I’ve been told that C-level executives don’t search online, don’t spend time in social media, and don’t do their own product, service, or company research on the web. Perhaps they’ll make a [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/do-decision-makers-search-online-or-not/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Free Report: Forget Everything You Know About Sales and Begin to Sell Without Selling</title>
		<link>http://www.servicesmarketingblog.com/new-selling-consulting-services-report</link>
		<comments>http://www.servicesmarketingblog.com/new-selling-consulting-services-report#comments</comments>
		<pubDate>Mon, 14 Jun 2010 10:50:35 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Firm Management and Growth]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1854</guid>
		<description><![CDATA[A lot of what we talk about here on the Services Marketing Blog focuses on marketing. (How&#8217;s that for a revelation.) Marketing, however, isn&#8217;t worth much if you can&#8217;t convert great strategy, brand, positioning, and messaging into opportunities. And it isn&#8217;t worth much if you can&#8217;t convert those opportunities into new business. Making the transition [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/new-selling-consulting-services-report/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rainmaking and Recovery from the Recession</title>
		<link>http://www.servicesmarketingblog.com/rainmaking-and-recovery-from-the-recession</link>
		<comments>http://www.servicesmarketingblog.com/rainmaking-and-recovery-from-the-recession#comments</comments>
		<pubDate>Fri, 23 Apr 2010 13:54:46 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Firm Management and Growth]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1913</guid>
		<description><![CDATA[For a few years now, professional services firms have felt the crunch of the economy and held on tight. You’ve heard the horror stories and experienced the pain. Time to move on. If you want to stop playing defense and start playing offense, if you think it&#8217;s time to take advantage of the opportunities to [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/rainmaking-and-recovery-from-the-recession/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://cdn4.libsyn.com/raintoday/Schultz_Grow_Revenue.mp3?nvb=20100420132629&amp;amp" length="17330898" type="audio/mpeg" />
		</item>
		<item>
		<title>How to Stop Leading in a Downturn</title>
		<link>http://www.servicesmarketingblog.com/how-to-stop-leading-in-a-downturn</link>
		<comments>http://www.servicesmarketingblog.com/how-to-stop-leading-in-a-downturn#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:34:33 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Firm Management and Growth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1743</guid>
		<description><![CDATA[Batten down the hatches. Stick to your knitting. Trim the fat; trim some more. With no end in sight for the recession, you must embrace new ways of leading if you want to compete in a downturn… STOP! You and your team have heard the mind-numbing drumbeat of endless how-tos “in a downturn” for the [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/how-to-stop-leading-in-a-downturn/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Thought Leadership Necessary?</title>
		<link>http://www.servicesmarketingblog.com/is-thought-leadership-necessary</link>
		<comments>http://www.servicesmarketingblog.com/is-thought-leadership-necessary#comments</comments>
		<pubDate>Thu, 10 Dec 2009 14:54:06 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Firm Management and Growth]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1594</guid>
		<description><![CDATA[&#8220;They told me I had to become a thought leader or I&#8217;d never achieve great success as a professional.&#8221; This is what a leader at a professional services firm told me recently that a marketing consultant told him. He didn&#8217;t say this to me matter-of-factly either. He said it with a mix of fear, skepticism, sadness, and hope. [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/is-thought-leadership-necessary/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Making Money Beyond Your Wildest Dreams</title>
		<link>http://www.servicesmarketingblog.com/making-money-beyond-your-wildest-dreams</link>
		<comments>http://www.servicesmarketingblog.com/making-money-beyond-your-wildest-dreams#comments</comments>
		<pubDate>Wed, 21 Oct 2009 15:01:25 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1479</guid>
		<description><![CDATA[Imagine yourself on your best day. It seems like you&#8217;re productive before you wake up, because something happened while you were asleep to charge your batteries, clear your thoughts, and give you inspiration while you snoozed. You wake up and nothing can stop you. The path is clear and the ideas are flowing. You settle in [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/making-money-beyond-your-wildest-dreams/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Selling Ideas with Pictures</title>
		<link>http://www.servicesmarketingblog.com/selling-ideas-with-pictures</link>
		<comments>http://www.servicesmarketingblog.com/selling-ideas-with-pictures#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:11:23 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relationship Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1447</guid>
		<description><![CDATA[Ask a professional service provider about the difference she makes for her clients and you might just hear something like this, &#8220;I help my clients first see, and then achieve, better futures.&#8221; If a professional says this, they&#8217;re right that the concept of creating a vision of a new future is powerful. So powerful that we [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/selling-ideas-with-pictures/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Man in the Chair Ad &#8211; 2009</title>
		<link>http://www.servicesmarketingblog.com/man-in-the-chair-ad-2009</link>
		<comments>http://www.servicesmarketingblog.com/man-in-the-chair-ad-2009#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:31:34 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1325</guid>
		<description><![CDATA[If you&#8217;re going to cover a Barry Manilow classic you had better tread carefully. Barry may not have that much street cred with the kids anymore (if he ever did), but when he sings a song it&#8217;s smooth like buttah. When someone else sings his songs, it&#8217;s usually smooth like haggis. The Man in the Chair [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/man-in-the-chair-ad-2009/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Input Requested &#8211; New Class on Professional Services Marketing</title>
		<link>http://www.servicesmarketingblog.com/your-input-requested-new-class-on-professional-services-marketing</link>
		<comments>http://www.servicesmarketingblog.com/your-input-requested-new-class-on-professional-services-marketing#comments</comments>
		<pubDate>Thu, 27 Aug 2009 13:45:48 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1275</guid>
		<description><![CDATA[I’m in conversation with the marketing department chair of a prestigious graduate business school about teaching an MBA course on professional services marketing. Last week he asked me to develop a syllabus. Coming up with the topics: no problem. Coming up with possible cases: no problem. Developing a reading list: no problem. None of it is [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/your-input-requested-new-class-on-professional-services-marketing/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Recommended Book &#8211; Winning the Professional Services Sale</title>
		<link>http://www.servicesmarketingblog.com/recommended-book-winning-the-professional-services-sale</link>
		<comments>http://www.servicesmarketingblog.com/recommended-book-winning-the-professional-services-sale#comments</comments>
		<pubDate>Wed, 12 Aug 2009 19:33:51 +0000</pubDate>
		<dc:creator>Mike Schultz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.servicesmarketingblog.com/?p=1186</guid>
		<description><![CDATA[Tony Bettencourt, one of my closest friends, is the chef/owner of Sixty2 On Wharf, an award-winning, Italian-inspired restaurant in Salem, MA. I always enjoy hearing him talk about his visits to other Italian restaurants he respects because, while the chefs might all draw from the same list of fine ingredients from this one particular part of the world, each outcome [...]]]></description>
		<wfw:commentRss>http://www.servicesmarketingblog.com/recommended-book-winning-the-professional-services-sale/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

