The strategies for marketing and selling for professional services firms aren’t that complicated. But getting the leaders together and choosing a strategy often is.
In this podcast we look at what leaders can do to make change happen at their firms with Dr. John Kotter, professor of leadership at Harvard Business School and author of New York Times bestsellers A Sense of Urgency and Our Iceberg Is Melting, as well as one of the world’s most influential book on organizational change, Leading Change.
He says people fail to successfully make change not because they lack capability and intelligence, but because they simply haven’t been through a lot of big changes. The good news is you can learn it. You can do it. You can make some remarkable things happen. You just have to think in a different way.
(11:58)
RainToday.com’s Podcast Series “Marketing & Selling Professional Services” is produced by the Wellesley Hills Group.
Click here to subscribe to the series via iTunes.
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