As a small business coach I’ve found that many of the smaller companies refuse to spend money in the right places, and that includes on marketing, or even lead generation.

I’ve discovered that most companies below $100K or so just don’t spend on those things. $100K to $500K barely do, $500K to $1M are spending a large part of their income doing it, and $1M up spend more, but less percentage-wise than the $500K businesses.

So, I’d be interested to know what size businesses your stats come from, and maybe it’d be ineresting to know what percentage of their incomes, or percentage of profits are going into lead generation and marketing.