Ask a professional service provider about the difference she makes for her clients and you might just hear something like this, “I help my clients first see, and then achieve, better futures.”
If a professional says this, they’re right that the concept of creating a vision of a new future is powerful. So powerful that we have included the concept as a core part of the RAIN Selling methodology. In RAIN Selling, the “N” stands for New Reality. It’s all of our jobs—in business development as well as in our daily work with clients—to help clients conceptualize situations, problems, and possible solutions.
In my recent podcast discussion with Dan Roam, author of Back of the Napkin, we talk about the power of helping people use pictures to solve problems and sell ideas. As you listen to the podcast, you should look at these graphics. They’re helpful in following along with what Dan and I are talking about, and will help you build your be-amazing-at-the-whiteboard skills.
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