Many professional services firms see their competition winning new business by blogging, connecting on social networks, and launching podcasts and online videos. And they want to know, “How can I do the same?”
Dana VanDen Heuvel, founder of the Marketing Savant Group, explains how firms can create a social media marketing strategy. Topics he addresses include what questions firms need to ask themselves and how firms should integrate a CRM system into their plans.
(Time: 10:54)
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