In this podcast, David Meerman Scott talks with Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, about what he calls World Wide Raves. Also the title of his book, Meerman describes World Wide Raves as online content that gets people talking, blogging, tweeting, and downloading. Listen to this podcast to learn how to create World Wide Raves around your marketing ideas so that you can become the talk of the web and ultimately generate sales for your business.
(15:04)
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